Web Marketing Manager
S
StackAdaptAdtech, Martech
StackAdapt is a remote-first company, and we're open to candidates located anywhere within Canada and the US.Full-TimeManager
Salary70,000 - 86,000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOStakeholder managementWordPressHubSpot
Requirements
- 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles.
- Exceptional writer and editor with strong editorial judgment.
- Experience leading complex cross-functional projects involving multiple stakeholders and competing priorities.
- Strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design.
- Hands-on experience using web analytics and reporting tools.
- Strong knowledge of SEO principles.
- Comfortable working independently with minimal oversight.
- Strong stakeholder management, communication, and organizational skills.
- Experience working with CMS platforms, such as WordPress or HubSpot.
- Curiosity about AI and emerging technologies and their application to performance.
Responsibilities
- Develop and evolve website messaging and content strategies that align with business goals, audience needs, and campaign objectives.
- Create compelling, conversion-focused web copy that simplifies complex concepts and communicates StackAdapt's value clearly and effectively.
- Translate business objectives, customer insights, and audience needs into high-performing web experiences that drive engagement and conversion.
- Independently own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimization.
- Partner with designers and developers to bring new pages and experiences to life.
- Continuously optimize website content and user journeys to improve engagement, conversion, SEO performance, and overall website effectiveness.
- Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities and inform content and optimization strategies.
- Support monthly and quarterly website reporting and provide recommendations based on key findings.
- Collaborate with regional teams to support localization efforts and improve landing page performance across global markets.
- Explore and implement AI-enabled workflows that improve efficiency, content creation, personalization, and web performance.
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