Senior Member Marketing Associate
Based in the United StatesFull-TimeSenior
Salary90,000 - 115,000 USD per year
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- Project ManagementSalesforceA/B testingAsana
Requirements
- 4+ years of experience in marketing operations, lifecycle marketing, or campaign execution roles.
- Strong experience managing email marketing campaigns with a high level of accuracy and attention to detail.
- Proficiency with marketing automation and CRM platforms such as Iterable (or similar ESPs), Salesforce, and Asana.
- Experience with audience segmentation, targeting logic, and operational campaign workflows.
- Strong project management skills with the ability to handle multiple deadlines, stakeholders, and priorities simultaneously.
- Analytical mindset with the ability to interpret data, evaluate campaign performance, and make structured recommendations.
- Experience in building QA processes, documentation, and scalable marketing workflows.
- Exposure to direct mail campaigns is strongly preferred.
- Familiarity with healthcare, digital health, SaaS, or regulated industries is a plus.
- Strong communication and collaboration skills with cross-functional teams.
- Comfortable working in structured, fast-paced, performance-driven environments.
- Demonstrated ability to leverage AI tools to improve efficiency and marketing execution is a plus.
Responsibilities
- Translate enrollment and engagement strategies into operational marketing campaigns across email, direct mail, and multi-channel programs.
- Manage end-to-end email campaign execution including template creation, audience segmentation, targeting logic, scheduling, QA, and performance monitoring.
- Execute, track, and analyze A/B tests, synthesizing insights into actionable recommendations to improve campaign effectiveness and member engagement.
- Use marketing automation and CRM tools such as Iterable, Salesforce, and Asana to build, launch, and optimize campaigns.
- Ensure data accuracy, compliance, and consistency across all campaign workflows and audience lists.
- Identify and implement process improvements and automation opportunities to increase efficiency and reduce manual work.
- Collaborate cross-functionally with Customer Success, Product, Engineering, and Data teams to align campaign execution with business and compliance requirements.
- Leverage AI tools to enhance content development, operational workflows, reporting insights, and campaign optimization.
- Maintain documentation, workflows, and QA processes to ensure scalable and repeatable campaign operations.
- Support continuous improvement of marketing performance through structured experimentation and data-driven analysis.
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