- Act as the founder and internal champion for new initiatives from concept through launch and early scale.
- Validate, launch, and scale bold new growth opportunities — including new markets, products, business models, and ventures.
- Build business cases, including market sizing, customer discovery, competitive insights, GTM plans, growth assumptions, and financial models.
- Test and iterate quickly through pilots, MVPs, customer conversations, acquisition experiments, and commercial validation.
- Drive early commercialization and growth, including sales strategy, partnership development, acquisition channels, contracting, funnel optimization, adoption, engagement, and initial revenue generation.
- Build and scale user acquisition and engagement engines for new ventures, including target population identification, channel strategy, outreach, enrollment or conversion, activation, retention, and growth analytics.
- Assemble and lead cross-functional teams across product, engineering, clinical, data, design, operations, finance, and GTM.
- Share progress, learnings, risks, and recommendations with executive leadership.
Cross-functional Team Leadership