Marketing Data Analyst II
New
P
Pathward, N.A. Financial Services
Location: RemoteFull-TimeMiddle
Salary60,000 - 100,050 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Microsoft Power BITableauData visualizationCRM
Requirements
- Bachelor's degree or equivalent education and work experience
- 3+ years of experience with bachelor's or equivalent
- Strong analytical thinking with ability to turn data into clear, actionable insights
- Experience building dashboards and data visualizations for business stakeholders
- Ability to synthesize multiple data sources into a cohesive performance narrative
- Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI
- Excellent communication skills
- Expanded understanding of marketing funnel, channel performance, and KPI relationships
Responsibilities
- Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming
- Analyzes data across multiple systems (CRM, marketing automation, web analytics, and digital platforms) to identify patterns, trends, opportunities, and risks
- Translates complex data into clear, concise insights and recommendations
- Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs
- Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks
- Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders
- Support planning and performance reviews with data-backed insights and recommendations
- Deliver ad hoc and deep-dive analyses to support campaigns, lifecycle programs, and go-to-market initiatives
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