Lead Data Analyst, Marketing
New
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Launch PotatoDigital Media
Austin, TX (remote); Dallas, TX (remote); Oklahoma City, OK (remote)Full-TimeLead
Salary120,000 - 150,000 USD per year
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Job Details
- Experience
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
- Required Skills
- SQLBusiness IntelligenceMicrosoft Power BITableauData modelingData analytics
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct experience in performance or affiliate marketing.
- Expert-level SQL proficiency and ability to work with unstructured, complex data.
- Proficiency in LookML development or equivalent (Power BI, Tableau).
- Experience managing the full reporting lifecycle from pipeline to dashboard.
- Strong business acumen and ability to partner with cross-functional teams.
- Excellent communication skills with an analytical focus.
- Proven history of driving reporting adoption and data literacy in teams.
Responsibilities
- Engage with stakeholders to audit existing reporting and resolve discrepancies.
- Develop a roadmap to standardize reporting across assigned business verticals.
- Bridge business context and data understanding to identify performance levers.
- Execute ad-hoc analytical requests with business context and accuracy.
- Architecture and maintain LookML structures with awareness of downstream impacts.
- Build trust through education, best practices, and a self-service analytical suite.
- Deliver proactive retrospective analyses on marketing performance.
- Serve as the end-to-end technical owner from data ingestion to dashboard delivery.
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