Sr. Digital Marketing Manager
New
J
JacobianHealthcare IT
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7-10+ years
- Required Skills
- SEOA/B testingHubSpot
Requirements
- 7-10+ years of hands-on B2B digital marketing experience.
- Expert-level proficiency in Google Ads and LinkedIn Campaign Manager.
- Deep experience with HubSpot or comparable marketing automation platforms.
- Proven track record managing substantial annual paid media budgets with measurable ROI.
- Hands-on skills in SEO/SEM, landing page optimization, A/B testing, and conversion tracking.
- Background in Healthcare IT, healthcare, or similar complex B2B environments.
Responsibilities
- Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns.
- Execute account-based marketing (ABM) campaigns targeting hospital systems and radiology practices.
- Develop and execute SEO strategy to improve organic visibility.
- Build and execute email campaigns and manage HubSpot workflows for complex sales cycles.
- Manage social media presence and YouTube channel content distribution.
- Create, optimize, and A/B test campaign landing pages.
- Track marketing-influenced pipeline and deliver performance reports with ROI analysis.
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