Retail Digital Marketing Manager
New
S
SkylightRetail Digital Marketing
United StatesFull-TimeManager
Salary120,000 - 180,000 USD per year
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Job Details
- Experience
- 4–6+ years
- Required Skills
- Data AnalysisSEODigital Marketing
Requirements
- 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing
- Hands-on experience managing retailer.com channels
- Deep expertise in retail media platforms (Walmart Connect, Target Roundel, and/or Best Buy Ads)
- Strong experience analyzing performance metrics (conversion rate, ROAS, share of search, digital shelf health)
- Understanding of digital merchandising fundamentals (PDP optimization, content strategy, ratings & reviews, search ranking factors)
- Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams
- Comfortable owning budgets and optimizing spend
- Ability to balance strategic thinking with hands-on execution
Responsibilities
- Own Skylight’s digital presence across retailer websites including Walmart, Target, and Costco
- Lead retailer-specific digital merchandising strategy
- Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads
- Partner with Sales to align on key business priorities and promotional calendars
- Develop and execute retailer-specific activation plans
- Collaborate with Creative to develop and adapt digital assets
- Monitor performance metrics including traffic, conversion, and share of search
- Build and maintain a testing roadmap for PDP content and media tactics
- Partner with Analytics and Finance to track ROI and inform investment decisions
- Develop and execute Retail Influencer and Affiliate programs
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