Vice President, Marketing Technology & Digital Marketing
New
United StatesFull-TimeVp
Salary165,000 - 180,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Microsoft Power BIGoogle AnalyticsSEODigital MarketingCRM
Requirements
- 10+ years of experience in digital marketing, marketing technology, or marketing transformation leadership roles.
- Bachelor’s degree in marketing, information technology, or related field; advanced degree preferred.
- Proven experience building and scaling full-funnel, omnichannel digital marketing ecosystems.
- Strong expertise with MarTech platforms, CRM systems, and analytics tools such as Dynamics 365, Power BI, Google Analytics, SEO/SEM platforms, and CMS solutions.
- Demonstrated ability to lead cross-functional initiatives from strategy through execution in complex organizations.
- Exceptional analytical and data-driven decision-making skills with strong attention to detail.
- Experience in performance marketing, attribution modeling, and conversion optimization.
- Strong leadership, communication, and stakeholder management skills at executive level.
Responsibilities
- Own and lead the enterprise MarTech and digital marketing strategy as a core driver of pipeline growth, revenue generation, and customer acquisition.
- Translate executive-level business priorities into multi-year digital roadmaps spanning automation, analytics, and omnichannel engagement.
- Design and optimize investment across paid, owned, and earned media channels to maximize ROI and improve performance across SEO, SEM, and demand generation.
- Lead the evolution of digital platforms including websites, portals, email ecosystems, and customer-facing applications to improve conversion and engagement.
- Integrate CRM, lead management, and marketing automation systems to strengthen funnel performance, improve sales velocity, and reduce leakage.
- Establish governance frameworks, KPIs, and performance standards tied directly to pipeline contribution, conversion rates, and revenue outcomes.
- Drive continuous innovation by evaluating and deploying emerging MarTech solutions, automation capabilities, and advanced analytics tools.
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