- Turn campaign plans from the Marketing Director into builds covering audiences, placements, flighting, and budgets.
- Handle one-off paid requests from individual cities, from strategy and setup through reporting.
- Recommend budget shifts, tests, and areas to pull back based on campaign data.
- Partner with city teams to understand their needs and ensure campaigns deliver.
- Set up, launch, manage, and optimize campaigns in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.
- Own targeting, bidding, pacing, and budget management across local markets.
- Test creative, audiences, placements, and landing pages, and log what was learned.
- Collaborate with creative teams on ads suited to each platform.
- Maintain tracking, pixels, conversion events, and UTMs.
- Build performance reporting with the Senior Data Analyst, share takeaways, and deliver weekly and monthly updates.
Budget management