- Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back
- Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social
- Identify opportunities for AI integration across lifecycle workflows
- Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
- Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
- Maintain clear project plans to translate to the larger team
- Identify key audience segments to track and target
- Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health
- Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders
- Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
- Translate data into clear recommendations and share findings with key stakeholders
Project ManagementData AnalysisCRM