Digital Marketing Manager
New
USA, Ability to have some overlap with US time zoneFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- HR ManagementContent creationMarket ResearchDigital MarketingData analytics
Requirements
- Bachelor’s degree in a relevant field.
- 5+ years of experience in brand marketing.
- Strong background in direct-to-consumer (DTC) brands.
- Proven success in scaling a brand and driving high-growth initiatives.
- Strong leadership experience in managing cross-functional teams.
- Deep understanding of consumer behavior and brand storytelling.
- Expertise in influencer marketing and social media.
- Experience managing PR, creative, and media agency relationships.
- Analytical mindset for data interpretation and strategy development.
- Excellent communication skills.
Responsibilities
- Develop and execute comprehensive brand strategies.
- Define and maintain brand guidelines across all platforms.
- Partner with Social Media Manager on compelling social content.
- Oversee email, SMS, website, and product copywriting.
- Collaborate with design teams for creative direction.
- Conduct market research and analyze consumer trends.
- Cultivate brand partnerships to enhance visibility.
- Coordinate with PR for press and award targets.
- Plan and execute integrated marketing campaigns.
- Monitor and analyze KPIs to optimize branding initiatives.
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