Regional Marketing Manager - Central
New
A
AxoniusCybersecurity SaaS
Remote USFull-TimeManager
Salary110,000 - 130,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceCRMHubSpot
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing.
- Proven experience developing and executing market-specific strategies in the Central regions.
- Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
Responsibilities
- Develop and implement a comprehensive, data-driven regional marketing plan specifically for the Central to meet defined sales pipeline and revenue targets.
- Execute core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives.
- Track and measure the effectiveness (ROI) of all regional campaigns using marketing automation and CRM data.
- Provide regular KPI reports to leadership.
- Align and enable the regional sales team by creating localized collateral, presentations, and outreach templates.
- Co-marketing with channel partners.
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