Sales and Marketing Manager
New
North America (US or Canada)Full-TimeManager
Salary70,000 - 80,000 CAD per year
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Job Details
- Experience
- 2-3 years in B2B marketing; 3 years plus in SDR/BDR roles
- Required Skills
- Lead GenerationDigital MarketingCRMHubSpot
Requirements
- 2-3 years in B2B marketing practice.
- 3 years plus experience in SDR/BDR roles.
- Experience running digital campaigns (LinkedIn, HubSpot, Marketo, or similar).
- Strong communication skills and confidence in customer-facing qualification calls.
- Understanding of industrial or technical markets.
- Ability to manage multiple campaigns and priorities.
- Commercially minded with interest in the sales process.
- Strong organizational skills and attention to detail.
Responsibilities
- Own and execute LinkedIn campaigns, outbound sequences, and digital marketing activities to generate qualified leads.
- Manage website updates, landing pages, and content coordination with internal teams.
- Conduct initial qualification calls with inbound and outbound prospects.
- Build targeted outreach lists in priority verticals.
- Track and report on campaign performance and pipeline contribution.
- Support sales leadership with research, account intelligence, and early prospect engagement.
- Maintain CRM hygiene and ensure accurate pipeline data.
- Coordinate with the Solution Architect for early demo scheduling.
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