Senior Manager of Experiential Marketing
New
North America, Latin America, Europe, AfricaFull-TimeManager
Salary90,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementArtificial IntelligenceSalesforce
Requirements
- 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology.
- Proven track record connecting event activity to pipeline and revenue.
- Experience managing both the operational and marketing sides of events.
- Strong grasp of demand generation principles: ABM, segmentation, lead scoring.
- Excellent project management instincts.
- Skilled communicator able to align stakeholders.
- Experience with Salesforce for campaign setup, lead capture, and attribution reporting.
- Experience with marketing automation platforms.
- AI fluency: active use of AI tools and agents in day-to-day work.
- Comfortable with regular travel for on-site event execution (up to 25%).
Responsibilities
- Own the pipeline contribution strategy for every assigned event.
- Design event programs with a clear path to sourced pipeline.
- Track and report on SAOs sourced, pipeline influenced, and deals accelerated.
- Manage end-to-end project management for assigned events, including agencies, budgets, and logistics.
- Serve as the on-site lead for event execution.
- Develop the full event marketing plan, including channel mix and success metrics.
- Drive alignment across Sales, CS, Partnerships, Design, Content, and MOPs.
- Leverage AI tools to accelerate planning, research, and execution.
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