Marketing Manager
New
T
TechnologyAdviceB2B Technology
United States - RemoteFull-TimeManager
Salary75,000 - 90,000 USD per year
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Job Details
- Experience
- 3-7 years
- Required Skills
- SalesforceLead GenerationCRM
Requirements
- 3-7 years of experience in B2B marketing.
- Experience executing multi-channel marketing campaigns.
- Hands-on experience in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, or Pardot.
- Experience creating marketing content including email, landing pages, and lead gen offers.
- Proven ability to manage multiple concurrent projects.
- Experience analyzing campaign results and recommending optimizations.
- Experience in B2B technology, SaaS, media, or publishing is strongly preferred.
Responsibilities
- Execute email marketing campaigns, nurture programs, and audience engagement initiatives.
- Write email copy, campaign copy, landing page copy, social content, and other marketing materials.
- Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral.
- Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution.
- Make website and landing page updates to support marketing campaigns and content promotion.
- Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization.
- Work with design and internal stakeholders to produce campaign assets.
- Track campaign results and recommend practical ways to improve performance.
- Collaborate with the SDR and sales team to support lead engagement.
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