- Design and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers.
- Manage paid media strategy and execution across LinkedIn, Google, and programmatic channels.
- Develop and execute ABM campaigns targeting new logos and existing expansion accounts.
- Partner with agency on SEO, paid campaigns, and website optimization.
- Track and report weekly pipeline metrics (MQLs, SQLs, pipeline sourced, and CPA).
- Administer and optimize HubSpot nurture programs, lifecycle stages, and lead scoring.
- Build and maintain reporting dashboards for leadership visibility.
- Drive event-based demand gen tied to industry conferences and webinars.
SEOCRMHubSpot