- Own end-to-end planning and execution for core industry events like Groceryshop, NRF, and NACS.
- Manage the full event lifecycle, including budget, booth strategy, logistics, and on-site execution.
- Partner with Sales leadership on pre-show targeting, hosted meetings, and VIP moments for strategic accounts.
- Conceive and produce virtual experiential activations and manage the self-hosted webinar program.
- Build pre- and post-event campaigns to drive attendance and lead follow-up.
- Track and report event performance and ROI in HubSpot against pipeline goals.
- Own the events budget and negotiate vendor/sponsorship contracts.
Project ManagementBudget managementHubSpot