Events Marketing Manager, Experiential & Field Marketing
New
D
DemandTecSaaS / CPG / Retail
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5-10 years
- Required Skills
- Project ManagementBudget managementHubSpot
Requirements
- 5-10 years of experience in B2B events, field marketing, or experiential marketing.
- Proven track record running tradeshow programs and end-to-end virtual event/webinar programs.
- Experience partnering with Sales teams to set goals and track pipeline outcomes.
- Proficiency in HubSpot (or similar CRM/automation platforms) for campaign build and lead routing.
- Experience with Zoom for webinar production.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Ability to own a budget and manage vendor relationships.
- Excellent written and verbal communication skills.
- Willingness to travel approximately 25% of the time, including some evenings and weekends.
Responsibilities
- Own end-to-end planning and execution for core industry events like Groceryshop, NRF, and NACS.
- Manage the full event lifecycle, including budget, booth strategy, logistics, and on-site execution.
- Partner with Sales leadership on pre-show targeting, hosted meetings, and VIP moments for strategic accounts.
- Conceive and produce virtual experiential activations and manage the self-hosted webinar program.
- Build pre- and post-event campaigns to drive attendance and lead follow-up.
- Track and report event performance and ROI in HubSpot against pipeline goals.
- Own the events budget and negotiate vendor/sponsorship contracts.
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