- Own the annual event calendar and shape the strategy for conferences, executive dinners, sponsorships, and webinars.
- Manage end-to-end event logistics, including venue sourcing, budgets, vendor negotiation, and on-site coordination.
- Execute event promotion by building landing pages, segmenting CRM lists in Salesforce and HubSpot, and managing email campaigns.
- Produce virtual events and webinars from speaker preparation through to live show execution.
- Collaborate cross-functionally with Marketing, Sales, and Partnerships to ensure alignment on event goals and attendee targeting.
- Measure and report on event performance, including engagement metrics and pipeline impact.
- Amplify event content for social media and post-event communications.
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