Senior Manager, Customer Marketing
New
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or related B2B SaaS roles; 2+ years of leadership experience
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or related B2B SaaS roles.
- Cybersecurity experience considered a strong plus.
- 2+ years of leadership experience managing teams, programs, or cross-functional marketing initiatives.
- Proven success in driving measurable outcomes across retention, engagement, adoption, upsell, and cross-sell metrics.
- Experience executing global marketing programs across multiple regions, including North America, EMEA, and APAC.
- Strong understanding of customer lifecycle strategy, segmentation, journey mapping, and experimentation frameworks.
- Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, storytelling, and project management abilities.
- Demonstrated ability to partner effectively with Customer Success, Sales, Product, and Product Marketing teams.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
Responsibilities
- Lead the strategy, execution, and continuous optimization of customer lifecycle marketing programs focused on onboarding, adoption, retention, engagement, advocacy, and expansion.
- Manage and develop a customer marketing team while scaling programs across global regions including North America, EMEA, and APAC.
- Design and implement segmentation strategies, customer journeys, and trigger-based campaigns in collaboration with Revenue Operations.
- Drive cross-functional initiatives with Customer Success, Sales, Product, and Product Marketing to align messaging, targeting, and growth objectives.
- Oversee multi-channel customer engagement programs including email, lifecycle automation, webinars, events, paid media, and partner channels.
- Build and scale customer advocacy initiatives such as case studies, testimonials, reviews, and reference programs.
- Develop reporting frameworks and performance dashboards to measure retention, engagement, adoption, and expansion outcomes.
- Analyze customer behavior and campaign performance to generate actionable insights and continuous improvements.
- Manage regional customization of customer marketing programs to ensure cultural and market relevance.
- Support budget planning and vendor management to maximize efficiency and ROI across customer marketing initiatives.
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