Senior Manager, Customer Marketing
New
K
Keeper SecurityCybersecurity Software
Remote, USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; 2+ years of experience managing programs, projects or people
- Required Skills
- Project ManagementSalesforceData analyticsHubSpot
Requirements
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS.
- 2+ years of experience managing programs, projects or people in a marketing capacity.
- Proven ability to execute customer marketing programs that drive measurable outcomes.
- Experience supporting programs across multiple regions (North America, EMEA, APAC).
- Strong understanding of customer lifecycle management, segmentation, and journey design.
- Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot.
- Strong analytical skills with the ability to translate data into insights and recommendations.
- Excellent communication, project management and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Business or a related field, or equivalent experience.
Responsibilities
- Manage and develop a customer marketing team of 2.
- Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion.
- Manage customer communications, including newsletters, product announcements, webinars and educational programming.
- Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity.
- Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns.
- Deliver coordinated omni-channel programs for existing customers.
- Support and scale customer advocacy programs, including references, testimonials, case studies, and reviews.
- Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns.
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