Senior Brand Marketing Manager

New

Based in the United StatesFull-TimeManager

Salary93,500 - 164,000 USD per year

Apply NowOpens the employer's application page

Job Details

Experience: 8+ years of experience in brand marketing or product marketing within the video game industry
Required Skills: Project Management

8+ years of experience in brand marketing or product marketing within the video game industry, ideally in live-service or mobile environments.
Strong portfolio of emotionally resonant, narrative-driven campaigns.
Deep understanding of North American gaming culture, Gen Z audiences, and community-driven ecosystems.
Proven ability to act as a “player-first” marketer.
Experience working in fast-paced, experimental environments with a “test and learn” mindset.
Excellent project management skills for complex, cross-functional initiatives.
Strong collaboration skills with creative, product, and external partners.
Experience in visual direction, copywriting, or creative production is a strong advantage.
Familiarity with licensing, partnerships, or IP expansion is a plus.

Lead brand strategy and execution with a strong focus on storytelling, community alignment, and market impact.
Design and execute narrative-led marketing campaigns that prioritize emotional storytelling over transactional advertising.
Lead North American marketing strategy and execution, adapting global brand direction to resonate with Gen Z audiences.
Develop lifecycle brand strategies for live games and manage campaigns from pre-launch through live operations.
Own North American marketing budgets and define performance frameworks.
Serve as the internal advocate for the player community.
Oversee creator and influencer partnerships.
Partner with creative teams to define visual direction and campaign concepts.
Identify and manage strategic licensing and partnership opportunities.
Drive cross-functional project execution.

View Full Description & ApplyYou'll be redirected to the employer's site