Senior Brand Marketing Manager
New
T
thatgamecompanyVideo Games
Remote US & CanadaFull-TimeManager
Salary93,500 - 143,000 USD per year
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Job Details
- Experience
- At least 8 years in Brand Marketing or Product Management
- Required Skills
- Project ManagementProduct Management
Requirements
- At least 8 years in Brand Marketing or Product Management in video games.
- Experience in live-service or mobile gaming.
- Proven track record of building storytelling-driven marketing campaigns.
- Community-first mindset with deep empathy for player needs.
- Extensive knowledge of North American gaming landscape and Gen Z audience.
- History of innovative thinking and resilience.
- Strong project management skills with ability to handle multiple projects.
Responsibilities
- Architect and execute marketing campaigns that prioritize storytelling.
- Serve as primary lead for North American marketing initiatives.
- Develop comprehensive brand plans for live-service games and expansions.
- Oversee marketing budgets and establish KPIs for engagement.
- Act as the internal voice for the community and manage authenticity.
- Partner with creators and influencers for authentic integration.
- Collaborate with creative teams on campaign aesthetics.
- Identify and manage strategic licensing opportunities.
- Lead complex marketing projects from ideation to delivery.
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