Brand Marketing Senior Manager
New
C
Courtyard Inc.Consumer Shopping
Location: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6-10+ years
- Required Skills
- Project Management
Requirements
- 6-10+ years of experience in brand marketing, product marketing, or integrated marketing.
- Experience building campaigns for consumer-facing brands.
- Strong strategic thinking paired with exceptional execution skills.
- Excellent project management and cross-functional leadership abilities.
- Strong creative instinct and storytelling skills.
- Experience working with creators, partnerships, and PR.
- Experience in high-growth consumer businesses, sports, entertainment, or gaming is highly preferred.
Responsibilities
- Help define and evolve Courtyard’s brand strategy, positioning, messaging and narrative.
- Develop frameworks that strengthen brand consistency across every customer touchpoint.
- Translate business objectives into brand initiatives that drive awareness, consideration and affinity.
- Lead integrated brand campaigns from concept through execution.
- Build tentpole marketing moments around major launches, partnerships, cultural events and new categories.
- Identify cultural moments, trends and opportunities that can help Courtyard break through.
- Build annual and quarterly brand marketing roadmaps.
- Manage agency relationships, freelancers and production partners when needed.
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