Marketing Manager, Demand Generation
New
Q
QuorumSoftware, Government Affairs
We are currently hiring for this position in the following states: DC, FL, GA, IL, LA, ME, MD, MA, MI, MO, NE, NJ, NC, OH, PA, SC, TN, TX, VT, VA, WVFull-TimeManager
Salary80,000 - 97,000 USD per year OTE
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Job Details
- Experience
- 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs
- Required Skills
- QA AutomationSalesforce
Requirements
- 4+ years of experience in B2B demand generation.
- 1+ year experience in launching and running ABM programs.
- Proven track record with CRM and marketing automation platforms like Salesforce and Marketo or HubSpot.
- Experience with specialized ABM platforms such as 6Sense, Terminus, or Demandbase.
- Exceptional written and verbal communication skills.
- Experience in cross-functional collaboration between sales, operations, and product marketing.
- Comfortable managing automated workflows for scaling messaging and data.
- Understanding of enterprise SaaS buying cycles and multi-stakeholder environments.
Responsibilities
- Design and execute ABM programs across 1:1, 1:few, and 1:many models.
- Partner with sales leadership to align GTM strategies and prioritize target accounts.
- Plan and run full-funnel integrated campaigns including email, events, digital ads, and webinars.
- Report on full-funnel metrics, pipeline impact, and revenue attribution.
- Architect AI-powered automation workflows for hyper-personalization.
- Pilot advanced tactics like predictive modeling and intent data workflows.
- Develop tailored content for C-level decision-makers.
- Manage ABM motions for governmental prospects.
- Oversee agency and vendor relationships.
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