Marketing Manager, Demand Generation
New
We are currently hiring for this position in the following states: DC, FL, GA, IL, LA, ME, MD, MA, MI, MO, NE, NJ, NC, OH, PA, SC, TN, TX, VT, VA, WVFull-TimeManager
Salary80,000 - 97,000 USD per year OTE
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Job Details
- Experience
- 4+ years of experience in B2B demand generation, with at least 1 year dedicated to ABM programs
- Required Skills
- QA AutomationSalesforceHubSpot
Requirements
- 4+ years of experience in B2B demand generation
- 1+ year of experience launching and running ABM programs
- Proven track record with CRM and marketing automation platforms like Salesforce and Marketo/HubSpot
- Experience with specialized ABM platforms such as 6Sense, Terminus, or Demandbase
- Exceptional written and verbal communication skills
- Ability to bridge the gap between sales, operations, and product marketing
- Comfortable managing automated workflows and AI tools to scale messaging
- Understanding of enterprise SaaS buying cycles and multi-stakeholder selling
Responsibilities
- Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models.
- Partner with sales leadership to align Go-To-Market (GTM) strategies and target accounts.
- Orchestrate full-funnel integrated campaigns including email, events, digital advertising, and webinars.
- Monitor, optimize, and report on full-funnel metrics and revenue attribution.
- Architect and leverage AI-powered automation workflows to scale hyper-personalization.
- Pilot advanced upmarket tactics such as predictive modeling and buyer intent data workflows.
- Develop tailored content for C-level decision-makers in collaboration with product marketing.
- Manage ABM motions for governmental prospects considering specific constraints and standards.
- Manage agency and external vendor relationships to maximize ROI.
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