Sr. Lifecycle Marketing Manager
New
N
Nymbus, Inc.Financial Technology
Remote - United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Minimum of 7 years
- Required Skills
- AgileSalesforceJiraCRMData analytics
Requirements
- Minimum of 7 years of progressive experience in digital marketing.
- Demonstrated expertise in finance and e-commerce.
- Deep command of martech/CRM data models (e.g., Salesforce, Adobe).
- Proven background in driving outcomes for complex, multi-client or multi-brand environments.
- Proven track record designing and executing post-acquisition lifecycle programs.
- Experience operating as a player-coach.
- Strong command of member segmentation, behavioral targeting, and personalization.
- Operational mindset with experience scaling teams via SOPs and Agile/Jira.
- Ability to travel a few times a year.
Responsibilities
- Own post-acquisition member lifecycle strategy: onboarding, activation, engagement, cross-sell, and retention.
- Design and manage 30/60/90-day onboarding programs.
- Build and optimize cross-sell and upsell programs.
- Develop retention and win-back programs using behavioral signals.
- Execute email, push, and SMS marketing programs across multiple client brands.
- Build, test, and optimize automated lifecycle journeys.
- Partner with leadership to design and own client reporting frameworks.
- Champion AI-driven marketing innovation and predictive analytics.
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