Marketing Campaign Manager
New
Marketing Campaign Manager based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Project ManagementFigmaSalesforceData analyticsHubSpotAsana
Requirements
- Master’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience managing end-to-end B2B SaaS marketing campaigns across multiple channels and regions.
- Strong experience in campaign orchestration, including email, paid media, ABM, webinars/events, and content-driven programs.
- Excellent project management skills with the ability to manage timelines, budgets, dependencies, and cross-functional stakeholders effectively.
- Strong messaging and editorial skills with the ability to translate positioning into clear, conversion-oriented campaign content.
- Experience using modern marketing and collaboration tools such as HubSpot, Salesforce, Asana, Figma, and AI tools (e.g., ChatGPT, Claude, or custom GPTs).
- Hands-on experience designing AI-assisted marketing workflows, including automation, prompt design, and governance practices.
- Analytical mindset with experience tracking and reporting campaign performance metrics and optimizing for business impact.
- Strong collaboration skills with the ability to align teams, define ownership, and drive execution across complex workstreams.
- Professional fluency in English, both written and spoken.
Responsibilities
- Own the end-to-end orchestration of integrated B2B SaaS campaigns across digital, email, paid media, webinars, events, and content, ensuring alignment with business priorities and target audiences.
- Translate product positioning and messaging into compelling campaign narratives, structured launch plans, and multi-stage funnel strategies that drive awareness, engagement, and pipeline.
- Build and maintain a unified campaign calendar, including global launches, content releases, and regional activations, ensuring coordination across all marketing functions.
- Partner closely with product marketing, field marketing, digital marketing, and design teams to deliver consistent, high-quality campaign assets and experiences.
- Establish governance frameworks, playbooks, briefs, and QA processes that improve execution quality, speed to market, and cross-team alignment.
- Monitor campaign performance and continuously optimize based on KPIs such as engagement, MQLs/MQAs, SQLs, and influenced pipeline.
- Design and implement AI-enabled workflows, including prompt libraries and automation systems, to improve marketing productivity and scalability.
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