Lead, Demand Generation
New
Based in the United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisSalesforceSEOCRMA/B testing
Requirements
- 3–5 years of experience in demand generation, digital marketing, or web marketing with a strong focus on inbound and conversion optimization
- Proven track record of improving website performance through A/B testing, landing page optimization, and conversion rate improvements
- Strong knowledge of SEO fundamentals including on-page optimization, metadata, content structure, and evolving AEO/LLM search practices
- Experience managing web content supporting the full buyer journey, including blogs, landing pages, and gated assets
- Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce
- Strong analytical mindset with the ability to interpret web performance data and drive actionable insights
- Experience working cross-functionally with web development, product marketing, and marketing operations teams
- Strong project management and communication skills in fast-paced B2B environments
- Experience with AI tools or agents for SEO/content optimization is a plus
Responsibilities
- Own and execute inbound demand generation strategies focused on increasing high-intent conversions such as demo requests, contact form fills, and gated asset downloads
- Optimize website conversion paths, landing pages, CTAs, and forms to improve visitor-to-lead conversion rates across all digital touchpoints
- Build and manage B2B digital and self-serve experiences, including gated content flows, calculators, and e-commerce-style conversion journeys
- Lead SEO and AEO initiatives including metadata optimization, content structure, keyword targeting, and visibility across search engines and LLM-based discovery platforms
- Identify content gaps and high-value keyword opportunities to drive incremental organic traffic and pipeline growth
- Partner with marketing operations to ensure accurate tracking, attribution, and lead routing across CRM and automation systems
- Collaborate with web, product marketing, and content teams to continuously improve site experience, messaging, and conversion effectiveness
- Analyze performance data and run structured experiments to improve inbound efficiency and lead quality over time
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