Head of Demand Generation & Growth
New
C
CrestaB2B SaaS AI
United States (Remote)Full-TimeManager
Salary200,000 - 240,000 USD per year
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Job Details
- Experience
- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Required Skills
- SalesforceSEOHubSpot
Requirements
- Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus
- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay, n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
- Collaborative, growth-oriented leader with experience managing internal teams and agencies
Responsibilities
- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
- Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
- Implement a robust experimentation framework for A/B testing and new channel evaluation
- Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
- Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
- Manage agency and vendor relationships to ensure alignment and quality
- Build, mentor, and grow a high-performing team
- Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
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