Head of Growth & Demand Generation
New
U.S.-basedFull-TimeManager
Salary170,000 - 250,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- CRMData analyticsHubSpot
Requirements
- 5+ years of experience in B2B SaaS marketing with a strong focus on demand generation
- Proven success owning or significantly contributing to pipeline generation in early or high-growth stage companies
- Strong expertise in inbound, outbound, ABM, and multi-channel growth strategies
- Hands-on experience with paid acquisition, growth experimentation, and conversion optimization
- Deep familiarity with marketing automation and CRM tools (HubSpot or equivalent)
- Strong analytical mindset with ability to interpret data and optimize performance based on insights
- Experience working closely with sales teams to align pipeline quality and revenue outcomes
- Comfortable operating in a high-ownership, performance-driven environment with compensation tied to results
- Strong experimentation mindset and ability to leverage AI tools and automation to scale marketing impact
Responsibilities
- Own pipeline generation targets, ensuring consistent volume and quality aligned with revenue goals
- Design and execute integrated demand generation strategies across inbound, outbound, ABM, paid media, events, and partnerships
- Build and optimize full-funnel campaigns that generate qualified leads and convert them into sales-accepted pipeline
- Define ICP segmentation and prioritize high-value accounts to maximize growth efficiency
- Manage performance marketing budgets with a strong focus on ROI and measurable impact
- Lead paid acquisition strategies across channels such as LinkedIn and Google, including continuous experimentation and optimization
- Establish rigorous testing frameworks for messaging, conversion paths, and funnel performance improvements
- Partner closely with Sales leadership to align qualification criteria, pipeline feedback loops, and revenue outcomes
- Collaborate with Product and GTM teams to ensure messaging, positioning, and attribution alignment
- Drive reporting and analytics frameworks to ensure full visibility into pipeline performance and conversion metrics
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