- Design and execute ABM programs across 1:1, 1:few, and 1:many models.
- Partner with sales leadership to align GTM strategies and prioritize target accounts.
- Plan and run full-funnel integrated campaigns including email, events, digital ads, and webinars.
- Report on full-funnel metrics, pipeline impact, and revenue attribution.
- Architect AI-powered automation workflows for hyper-personalization.
- Pilot advanced tactics like predictive modeling and intent data workflows.
- Develop tailored content for C-level decision-makers.
- Manage ABM motions for governmental prospects.
- Oversee agency and vendor relationships.
QA AutomationSalesforce