Associate Vice President, Paid Search - EDU
New
Z
Zeta GlobalMarketing Technology
Remote - United StatesFull-TimeVp
Salary140,000 - 160,000 USD per year
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Job Details
- Experience
- 12+ years of relevant paid search experience
- Required Skills
- Data AnalysisLead GenerationBudget management
Requirements
- 12+ years of relevant paid search experience.
- Deep expertise in lead generation and performance marketing, ideally within Higher Education.
- Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads.
- Strong track record of driving measurable business outcomes and client growth.
- Exceptional client communication and executive presence.
- Experience building and scaling teams, including talent development and organizational design.
- Advanced analytical mindset.
Responsibilities
- Define and evolve Paid Search strategy for Higher Education clients.
- Serve as executive sponsor across key EDU client relationships.
- Lead, mentor, and develop a Search team.
- Oversee portfolio performance against KPIs like CPL and enrollment volume.
- Translate industry trends into scalable, actionable frameworks.
- Ensure execution rigor in account structure and budget pacing.
- Drive consistency in translating insights into client impact.
- Partner with analytics to improve reporting and attribution approaches.
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