Paid Search Associate
New
J
Jump 450 MediaDigital Advertising
100% Remote PositionFull-TimeMiddle
Salary70,000 - 100,000 USD per year
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Job Details
- Experience
- 2–4+ years
- Required Skills
- Data Analysis
Requirements
- 2–4+ years of hands-on paid search management experience
- Experience managing ecommerce or DTC paid search campaigns with revenue and ROAS goals
- Strong familiarity with Google Ads, Microsoft Ads, and Google Merchant Center
- Experience optimizing Shopping and Performance Max campaigns
- Strong analytical skills and comfort working with large datasets and performance metrics
Responsibilities
- Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads
- Build and manage scalable ecommerce account structures including Shopping, Performance Max, brand, and non-brand search campaigns
- Conduct search term analysis and implement negative keyword strategies to reduce wasted spend and improve intent targeting
- Manage and optimize bidding strategies including tROAS, tCPA, Max Conversions, and Max Conversion Value
- Identify opportunities for keyword expansion, match type testing, and campaign scaling while maintaining efficiency targets
- Analyze campaign performance and provide actionable recommendations to improve ROAS, CPA, CVR, and revenue
- Monitor pacing, budgets, and spend allocation across campaigns to ensure efficient growth
- Create clear performance reports and present insights and optimization plans to internal teams and clients
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