Associate, Paid Search
New
R
Real ChemistryHealthcare Marketing
Remote - USA, Eastern business hoursFull-TimeEntry
Salary53,000 - 63,000 USD per year
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Job Details
- Experience
- 0-1 years
- Required Skills
- Data Analysis
Requirements
- Bachelor’s degree or higher
- 0-1 years’ experience in paid search media buying, strategy, or integrated communications
- Demonstrated passion for and understanding of search marketing
- Comfortable working on multiple initiatives at once, adhering to all internal and external deadlines
- Strong attention to detail and interpersonal skills
- Proactive, driven, and resourceful with strong prioritization skills
- Highly organized self-starter, able to work independently and under tight deadlines
- AdWords & Bing Ads certification preferred
- Basic understanding of all digital media subject areas
Responsibilities
- Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
- Manage large search campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients
- Conduct keyword trend and audience research in tandem with analytics team members to advise paid search recommendations
- Create ad content and keyword builds for market deployment that align with the overall paid search strategy and standard methodologies
- Track and report performance regularly in cohesion with account teams and analytics teams, generating insights that paint a cohesive story for clients
- Partner with the senior associate to develop outstanding paid search strategies and campaigns
- Work with the analytics team and other senior members of management to interpret search market analyses and identify key search successes and opportunities
- Assist with billing processes by tracking campaign spend, reconciling invoices, and supporting accurate documentation
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