Associate Director, Creative Strategy (Paid)
New
D
DarkroomDigital Advertising
Remote-First Culture: Many roles are fully remote., ESTFull-TimeDirector
Salary$120,000-$140,000 per year
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Job Details
- Languages
- English
- Experience
- 4+ years of creative strategy work on performance ad programs; 2+ years in an associate director-level or equivalent leadership role.
- Required Skills
- Adobe Creative SuiteData AnalysisFigma
Requirements
- 4+ years of creative strategy experience on performance ad programs, specifically short-form video and statics on Meta.
- 2+ years in an associate director-level or equivalent leadership role.
- Digital portfolio showcasing performance ad work, including short-form video, motion, and statics with documented impact on metrics.
- Proficiency in Figma (Auto Layout, components) and Adobe Creative Suite (Photoshop, Illustrator).
- Ability to storyboard, edit, and ship ads independently.
- Experience with AI tools for ad production (e.g., Claude, Midjourney, Runway).
- Expertise in performance metrics: thumb-stop rate, 3-second hold, hook retention, CTR, and CPA.
- Excellent written and verbal communication skills for client presentations.
- Ability to turn vague goals into testable concepts and manage iterative testing cycles.
- Must have prior experience managing teams and driving performance marketing results.
Responsibilities
- Lead high-tempo creative strategy and direction for full-funnel ad programs across Meta, TikTok, YouTube, Amazon, and Display Platforms.
- Develop and oversee organic social content strategies including content pillars, briefing, and performance measurement.
- Provide expert concepts and briefs for short-form video to drive product sales.
- Analyze marketing performance data (e.g., thumb-stop rate, CTR, hold rate) to inform creative concepts and iterations.
- Brief and guide designers/editors on static ads, animations, and storyboards while maintaining hands-on design capabilities.
- Present creative work and strategic rationales directly to stakeholders and clients.
- Monitor ongoing performance metrics to refine and optimize ad programs.
- Establish testing frameworks and systems to scale the performance creative service.
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