- Serve as the organization’s subject-matter expert on category dynamics, shopper insights, channel shifts, and competitive landscapes.
- Own consumption data analysis to track, measure, and optimize marketing and trade activities and uncover macro trends and translate them into actionable strategies.
- Architect and maintain the full insights ecosystem, ensuring tools, data sources, and analytics capabilities scale with business needs.
- Develop retailer-specific growth opportunities through tactical recommendations that advance Magic Spoon’s strategic priorities.
- Support sales team through development of data backed selling materials to drive distribution, shelf space, and merchandising wins.
- Establish and deliver KPI frameworks and executive reporting tools to monitor category performance.
- Collaborate effectively with Sales, Marketing, Innovation, and Leadership to drive strategic priorities.
- Build strong relationships and serve as the primary point of contact with external partners.
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