- Own Magic Spoon's email and SMS programs end-to-end.
- Build and maintain a testing roadmap that drives repeat purchase and engagement.
- Report retention KPIs and surface insights to leadership.
- Manage the subscription program including churn reduction and win-back strategies.
- Optimize subscription and loyalty ecosystem to improve LTV.
- Own strategy and roadmap for the .com experience, including promotions and merchandising.
- Coordinate product launches and integrated campaigns across email, SMS, web, and paid media.
Shopify