Director of Sales, Mass

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Requirements:

• 8+ years of CPG sales experience with significant Mass channel expertise
• Proven track record of delivering results and growing brands in mass channel
• Strong understanding of syndicated sales data (Neilsen, IRI, or Spins) and ability to leverage data and analytics in building convincing data based sales stories
• Experience managing broker relationships and trade promotion planning
• Excellence in joint business planning and category management
• Strong communication, presentation and negotiation skills
• Must be self-driven, results oriented, and able to drive sales while working independently
• Willingness to travel to customers and NYC HQ as needed

Responsibilities:

• Develop and execute comprehensive customer-specific business plans that align with Magic Spoon's growth strategy
• Build and maintain strategic relationships with senior buyers and category managers at mass retailers
• Lead joint business planning sessions and annual category reviews with key accounts
• Manage broker relationships to ensure effective execution of sales strategies
• Develop and optimize trade promotion strategies to maximize ROI
• Partner with cross-functional teams (Supply Chain, Finance, Marketing) to ensure successful execution of promotional programs and new product launches
• Create compelling sales presentations and category stories leveraging market data and consumer insights
• Monitor category and competitive dynamics to identify growth opportunities
• Lead innovation sell-in process for mass channel
• Provide accurate forecasts for volumes and revenue for assigned accounts
• Attend trade association meetings and trade shows as needed