- Own and execute the editorial calendar across the website, LinkedIn, email, and other marketing channels.
- Develop and manage the Rare Company newsletter using expertise from subject matter experts.
- Turn company expertise, conference takeaways, partner insights, and industry perspectives into content.
- Plan and execute monthly Town Halls, coordinating agendas, content, presentations, and speakers.
- Build and maintain case studies, managing interviews, results gathering, reviews, client approval, publishing, and sales-library inclusion.
- Keep capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials current.
- Support marketing activity in HubSpot and tailor content strategies for prospect audiences and stages.
- Maintain timely lead follow-up after conferences, events, campaigns, and other business development activity.
- Prepare monthly reporting on pipeline sources, campaign performance, content engagement, and marketing effectiveness.
- Support the external PR agency and manage the annual awards calendar and submissions.
Project ManagementPowerPointHubSpot