Marketing and Communications Manager
U
Underscore MarketingHealthcare marketing
Remote, US Based, EST, ESTFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–6 years of B2B marketing agency experience, ideally with at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies.
- Required Skills
- Project ManagementPowerPointHubSpot
Requirements
- Have 4–6 years of B2B marketing agency experience.
- Ideally have at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies.
- Bring exceptional writing and editing skills, including the ability to interview subject matter experts and develop audience-relevant content.
- Have a strong understanding of HubSpot, including relationship-management best practices.
- Have demonstrated experience owning and executing an editorial or content calendar.
- Bring strong project management skills and the ability to move multiple initiatives from idea to execution.
- Be comfortable working directly with senior leaders and subject matter experts.
- Demonstrate ownership and follow-through.
- Have strong PowerPoint skills.
- Internal communications experience is a plus.
- Experience developing pharmaceutical or healthcare case studies and navigating client legal, regulatory, or confidentiality requirements is preferred.
Responsibilities
- Own and execute the editorial calendar across the website, LinkedIn, email, and other marketing channels.
- Develop and manage the Rare Company newsletter using expertise from subject matter experts.
- Turn company expertise, conference takeaways, partner insights, and industry perspectives into content.
- Plan and execute monthly Town Halls, coordinating agendas, content, presentations, and speakers.
- Build and maintain case studies, managing interviews, results gathering, reviews, client approval, publishing, and sales-library inclusion.
- Keep capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials current.
- Support marketing activity in HubSpot and tailor content strategies for prospect audiences and stages.
- Maintain timely lead follow-up after conferences, events, campaigns, and other business development activity.
- Prepare monthly reporting on pipeline sources, campaign performance, content engagement, and marketing effectiveness.
- Support the external PR agency and manage the annual awards calendar and submissions.
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