Marketing Manager - Market Data

New

AlpacaMarket data

Remote - North America - EuropeFull-TimeManager

SalaryCompetitive Salary & Stock Options; New Hire Home-Office Setup: One-time USD $500; Monthly Stipend: USD $150 per month via a Brex Card

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Job Details

Bring 5+ years of B2B marketing experience, ideally in fintech, financial services, or SaaS.
Have experience owning marketing strategy and planning.
Have hands-on experience designing, building, and executing email campaigns in HubSpot or a similar marketing automation platform.
Have experience running and optimizing paid campaigns on Google Ads and LinkedIn.
Have a track record of creating sales collateral and working closely with sales and customer-facing teams.
Have experience building and managing events and PR strategies with internal teams or agency partners.
Bring strong analytical skills and a data-driven approach to measuring and improving campaign performance.
Demonstrate excellent written and verbal communication skills and attention to detail.

Own the marketing strategy and plan for the market data product, setting priorities, budgets, and goals and measuring impact.
Design, build, and execute HubSpot email campaigns for existing Trading API and Broker API customers.
Create and manage sales and marketing collateral, including product sheets, pitch decks, case studies, and pricing overviews.
Build and own the events strategy, coordinating execution with the events team.
Work with the Head of PR to build and execute a PR strategy.
Research and monitor competitor product releases, pricing changes, and positioning, and share insights with the wider team.
Design and run customer surveys and feedback programs.
Plan, run, and optimize Google Ads and LinkedIn campaigns.
Report on campaign performance and turn customer and competitive insights into recommendations for product and go-to-market strategy.

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