- Build a demand generation engine that creates conversations with target energy companies.
- Run account-based marketing with account executives and build relationships with decision-making executives at key accounts.
- Develop positioning and messaging based on the needs of energy retailers, utilities, and traders.
- Write copy for campaigns, outreach, the website, and LinkedIn.
- Shape the marketing roadmap, including priorities, budget, channels, and events.
- Plan and run campaigns and events, then learn from their results.
- Build AI workflows for account research, buying-group mapping, personalized outreach, and reporting.
- Measure marketing’s pipeline impact in HubSpot and use the results to guide investment.