Marketing Account Manager
New
S
Smartbug MediaDigital marketing
United StatesFull-TimeMiddle
Salary85,000 - 95,000 USD per year
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Job Details
- Experience
- 5–7 years in high-level account management or client services within a digital agency environment.
- Required Skills
- HubSpotAccount Management
Requirements
- Have 5–7 years of high-level account management or client services experience in a digital agency environment.
- Demonstrate the ability to manage complex human dynamics and build trust with senior-level executives.
- Have exceptional verbal and written communication skills, including the ability to explain the value of agency work.
- Be highly organized and detail-oriented, with the ability to manage multiple accounts and competing priorities.
- Understand agency economics, including retention metrics, lifetime value, and account growth.
- Have sufficient HubSpot ecosystem knowledge to discuss project status and strategic value with clients.
- Understand AI agents, AEO, and AI-search visibility well enough to explain results and opportunities to C-suite stakeholders.
- Hold a bachelor’s degree in Communications, Marketing, Business, or a related field.
- Senior living account or marketing program experience is strongly preferred.
- Experience with senior living CRM and sales platforms such as WelcomeHome, Sherpa, or Enquire is preferred.
- Experience with HubSpot Partner agencies, customer success platforms, multi-location accounts, or executive business reviews is preferred.
Responsibilities
- Serve as the primary client contact and build relationships with client stakeholders and C-suite executives.
- Own client meeting agendas, recaps, follow-ups, and action-item tracking.
- Solicit client feedback and monitor satisfaction to identify relationship risks.
- Communicate strategy roadmaps and connect the work to client business goals.
- Guide new clients through relationship kickoff and set expectations for communication, scope, and escalation.
- Track account health and escalate at-risk accounts with recovery plans.
- Monitor account profitability, manage scope changes, and lead renewal conversations.
- Identify account expansion and AI/AEO opportunities with Sales, Strategy, and CRM partners.
- Maintain fluency in HubSpot and relevant client-side systems to discuss status, reporting, and value.
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