Senior Marketing Manager
New
E
EnodeClimate tech
Remote - EuropeFull-TimeSenior
SalaryCompetitive compensation, including a very attractive employee option program
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Job Details
- Required Skills
- HubSpot
Requirements
- Experience building demand generation for a B2B product, including ownership of a pipeline target.
- Account-based marketing experience with named enterprise accounts, including reaching executives.
- Strong copywriting and storytelling skills, with examples of writing you created yourself.
- Experience leading positioning or go-to-market work for a technical product.
- Familiarity with HubSpot or a similar CRM.
- Experience in energy, utilities, mobility, or climate tech is a nice-to-have.
- Experience as the first or only marketer at a startup is a nice-to-have.
- Prior experience running events that led to meetings and pipeline is a nice-to-have.
Responsibilities
- Build a demand generation engine that creates conversations with target energy companies.
- Run account-based marketing with account executives and build relationships with decision-making executives at key accounts.
- Develop positioning and messaging based on the needs of energy retailers, utilities, and traders.
- Write copy for campaigns, outreach, the website, and LinkedIn.
- Shape the marketing roadmap, including priorities, budget, channels, and events.
- Plan and run campaigns and events, then learn from their results.
- Build AI workflows for account research, buying-group mapping, personalized outreach, and reporting.
- Measure marketing’s pipeline impact in HubSpot and use the results to guide investment.
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