Senior Product Marketing Manager
New
J
JobgetherAdTech advertising
Listing location: Spain; Workplace type: Remote; based in SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Excellent command of English, both written and spoken.
- Experience
- At least 5 years of experience in B2B AdTech
- Required Skills
- WordPressHubSpot
Requirements
- At least 5 years of experience in B2B AdTech, ideally in a startup or scaleup environment.
- A proven track record in product marketing.
- Strong understanding of the programmatic advertising ecosystem, particularly mobile advertising trends, challenges, and opportunities.
- Knowledge of AI tools and demonstrated ability to integrate them into everyday marketing workflows.
- HubSpot and WordPress experience is a plus.
- Strong writing and editing skills for developing engaging stories and compelling B2B messaging.
- Ability to translate complex data and insights into differentiated marketing narratives.
- Excellent command of English, both written and spoken.
- Ability to manage multiple projects and adapt to changing priorities.
- Strong organizational skills and attention to detail.
- Ability to collaborate with and influence cross-functional teams, particularly sales, customer success, and product management, without formal authority.
Responsibilities
- Develop and execute product marketing strategies for existing and prospective B2B customers.
- Create marketing content and narratives that communicate product value, differentiation, and competitive advantages.
- Work with product teams to ensure messaging accurately reflects product features, capabilities, and developments.
- Lead go-to-market initiatives for new product launches.
- Equip sales and customer success teams with messaging and enablement materials.
- Engage customers and internal stakeholders to gather feedback, understand market needs, and identify industry trends.
- Align marketing execution with sales and customer success teams, business objectives, and customer insights.
- Monitor campaign and product marketing performance against KPIs and use data to identify improvements.
- Use MarTech platforms and AI-powered tools to streamline content creation, reporting, segmentation, and personalized marketing.
- Translate advertising market developments and trends into product positioning and marketing narratives.
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