Senior Product Marketing Manager
New
K
KayzenB2B AdTech
Remote EMEAFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Excellent command of the English language, both in writing and speaking.
- Experience
- Minimum of 5 years of experience in B2B AdTech
- Required Skills
- Data AnalysisWordPressHubSpot
Requirements
- Have a minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record.
- Have a deep understanding of programmatic advertising, including mobile advertising trends, challenges, and opportunities.
- Be literate in AI tools and able to apply them in day-to-day work.
- Bring strong writing and editing skills for engaging B2B audiences, and use data to create compelling stories.
- Have an excellent command of English, in writing and speaking.
- Be able to multitask and adapt to changing priorities.
- Have strong organizational skills and meticulous attention to detail.
- Be knowledgeable about and passionate about mobile marketing and app advertising trends.
- Be comfortable working in a fast-paced, dynamic, remote-first, international environment.
- Be able to work with and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management.
- Experience with marketing platforms such as HubSpot and WordPress is a plus.
Responsibilities
- Develop and execute product marketing strategies to promote Kayzen’s products to existing and potential clients.
- Lead the creation of product marketing content and narratives about Kayzen’s products and solutions.
- Collaborate with the product team to align marketing messages with product features.
- Enable go-to-market teams on new product releases and messaging.
- Gather customer and internal feedback, understand market needs, and identify trends to refine product marketing strategies.
- Work with sales and customer success to align marketing execution with business objectives and customer insights.
- Monitor and analyze marketing strategy performance against team KPIs.
- Use MarTech and AI tools to create content, track and improve marketing metrics, and support segmentation, automation, and personalization.
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