Senior Product Marketing Manager, Sales Enablement (AI & Research)
New
P
ProlificAI research
Location: United KingdomFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years in an enablement-facing role (product marketing, sales enablement or competitive intelligence) at a B2B company
- Required Skills
- Data AnalysisCRM
Requirements
- Bring 6+ years of experience in an enablement-facing role such as product marketing, sales enablement, or competitive intelligence at a B2B company.
- Have experience enabling sellers across more than one product or product line at a startup, scale-up, or enterprise.
- Have independently gathered data and insights and turned them into materials that sellers use.
- Show that enablement you built measurably improved win rate, ramp time, or deal velocity, including evidence of usage and results.
- Have hands-on experience running buyer interviews, including interviews with buyers after lost deals.
- Be comfortable extracting and analyzing data from CRM and call-intelligence tools and defending conclusions.
- Write clearly for busy readers using concise, specific, actionable language.
- Build credibility with sellers and senior leaders and influence sales, product, and customer success teams without directly managing them.
Responsibilities
- Build and own sales enablement across AI and research, including onboarding, ongoing training, launch readiness, and a single source of truth for sales resources.
- Audit existing enablement materials and establish a process to keep resources current.
- Build and maintain the sales toolkit, including pitch narratives, decks, one-pagers, discovery guides, battlecards, objection handling, white papers, and business-case tools.
- Design and run the win-loss programme using buyer interviews, CRM data, and call data, and provide regular readouts to leadership.
- Coordinate outreach for AI buyer interviews to avoid asking buyers more than once.
- Own competitive intelligence on data labelling vendors, research panel providers, and in-house alternatives, including competitor pricing and positioning.
- Turn research findings into changes to talk tracks, discovery questions, or pricing recommendations and measure their effects.
- Develop customer case studies, a proof-point library, a reference programme, and customer advocacy through quotes, reviews, and speakers.
- Attend sales calls weekly and relay deal-level feature gaps, blockers, and pricing friction to product, ranked by revenue impact.
- Define and report win rate, competitive win rate, deal velocity, rep ramp time, and content usage; work with RevOps to improve CRM loss-reason and competitor fields.
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