- Manage day-to-day campaign optimization across a set of advertisers to hit KPI targets like CPA, ROAS, and retention.
- Execute supply-side and audience optimization tactics including publisher management, bid adjustments, and dayparting.
- Run A/B tests on bids, budgets, and creatives while documenting results for the Trading Playbook.
- Monitor pacing and budget allocation daily to flag risks or under-delivery.
- Build understanding of mobile attribution models, postback flows, and MMP integrations.
- Use SQL to pull and analyze campaign data from internal databases.
- Leverage LLMs for data briefs, performance diagnostics, and recurring analyses.
- Collaborate with Customer Success Managers (CSMs) to support QBR preparation and client communication.