- Own the marketing side of Kayzen’s industry event calendar, from event selection and planning through activation, onsite execution and post-event evaluation.
- Create event experiences through sponsorships, partner activations, executive dinners, webinars and community gatherings.
- Work with Sales to define target audiences, meeting goals, outreach plans and follow-up processes.
- Build and nurture a community of customers, prospects, partners and industry voices through online and offline engagement.
- Develop co-marketing initiatives with ecosystem partners, including joint events, educational sessions and content activations.
- Coordinate agencies, vendors, designers and external partners on event production, collateral, communications, budgets and timelines.
- Collaborate with Product Marketing, Customer Success and Sales to incorporate customer stories, partner perspectives and Kayzen’s market narrative into activations.
- Track event and community engagement, lead follow-up and program impact, and use feedback and results to refine future initiatives.
Project Management