Performance Marketing Manager
New
O
OsanoData privacy
A fully, permanently remote company so you can work from anywhere in the U.S.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role
- Required Skills
- SalesforceHubSpot
Requirements
- Have 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role.
- Bring experience building and executing integrated campaigns that contribute to pipeline and revenue.
- Understand the B2B buyer journey and how marketing programs influence prospects through opportunity creation.
- Have experience across email, paid media, content, webinars or events, and account-based marketing.
- Have hands-on experience running paid search and LinkedIn campaigns directly in the platforms, with a track record of scaling spend efficiently.
- Be able to interpret campaign and funnel data and turn insights into action.
- Have experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Be familiar with campaign attribution, funnel metrics, lead management, and pipeline reporting.
- Be able to manage multiple campaigns, stakeholders, deadlines, and priorities.
- Have experience partnering with Sales, Revenue Operations, Product Marketing, and Content.
Responsibilities
- Develop and execute integrated demand generation campaigns and programs to drive qualified pipeline.
- Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, organic channels, and account-based marketing.
- Own paid media programs across search, LinkedIn, YouTube, Reddit, and ChatGPT.
- Partner with Sales to align campaigns with target accounts and pipeline priorities.
- Collaborate with Product Marketing and Content on campaign messaging, offers, and assets.
- Work with Revenue Operations and Marketing Operations on lead flows, campaign tracking, reporting, and attribution.
- Monitor campaign performance and analyze funnel data to identify improvement and investment opportunities.
- Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior.
- Test and optimize messaging, channels, creative, audiences, and conversion paths.
- Manage campaign budgets and share performance insights and recommendations with stakeholders.
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