- Own the strategic administration and optimization of HubSpot CRM, including data architecture, custom objects, workflows, and governance.
- Serve as the primary owner of CRM data quality, integrity, and reporting across the customer lifecycle.
- Lead the administration of the GTM technology stack, including system performance, integrations, and documentation.
- Build executive dashboards and reporting in HubSpot and BI tools to track pipeline health, forecasting, and revenue trends.
- Design and implement scalable end-to-end revenue processes across Marketing, Sales, Customer Success, and Finance.
- Drive automation initiatives to eliminate manual work and improve data quality.
- Partner with cross-functional teams to optimize quote-to-cash, renewals, and account assignment processes.
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