Product Marketing Manager II - Travel and Auto
New
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StackAdaptAdtech Martech
Location: CanadaFull-TimeManager
Salary76,000 - 90,250 CAD per year
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Job Details
- Experience
- 5+ Years in B2B Product Marketing
- Required Skills
- Data AnalysisMarket ResearchSaaS
Requirements
- 5+ years in B2B product marketing, segment marketing, or vertical marketing.
- Experience in adtech, martech, SaaS, or data-driven products.
- Exposure to programmatic advertising and the travel or automotive industries.
- Hands-on experience within the travel or automotive advertising ecosystem.
- Strong understanding of travel booking cycles or automotive purchase funnels.
- Solid understanding of programmatic buying, audience targeting, and measurement.
- Excellent written and verbal communication skills.
- Entrepreneurial mindset with a bias to action.
- Ability to synthesize market trends and performance data into clear recommendations.
Responsibilities
- Own the go-to-market strategy for priority industry verticals, with a primary focus on travel and auto.
- Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners.
- Develop clear and differentiated positioning and messaging for StackAdapt's solutions.
- Lead market research and competitive analysis for the travel and auto solutions landscape.
- Plan and execute launches and enhancements specific to vertical needs.
- Work closely with product, sales, trading, partnerships, content, and demand generation.
- Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health.
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