Product Marketing Manager, PLG
New
C
CanalsSoftware, Distribution
Distributed across North and South AmericaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3–5 years experience in product marketing
- Hands-on experience with PLG or in-product growth
- Proven experience designing onboarding flows and activation experiences
- Strong data fluency: ability to pull numbers, run experiments, and analyze results
- Excellent written and verbal communication skills
- Strong cross-functional collaborator experienced in working with Product, Sales, Customer Success, and Engineering
- Self-motivated and proactive
- Comfortable juggling multiple projects and shifting timelines
Responsibilities
- Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience
- Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user
- Instrument the contractor funnel and run experiments to improve conversion and retention
- Partner with Product and Engineering to bring in-product growth moments to life
- Develop messaging and positioning for contractor-facing products and features
- Train and enable go-to-market teams on contractor products and features
- Develop supporting marketing materials, e.g., one pagers, website pages
- Capture and organize competitive intelligence to support Sales and Marketing
- Track and measure adoption and effectiveness
- Influence the product roadmap based on contractor market feedback
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